Down Economy Has Little Impact on Alcohol Purchases in Stores
Alcoholic beverage purchases may be somewhat recession-proof, with the declining economy having only a mild impact on consumers’ purchases at off-premise locations, such as grocery, liquor, convenience...
View ArticleHeinz Ketchup Ranks No. 1 in Brand Equity
Henry John Heinz said “to do a common thing uncommonly well brings success,” and Heinz Ketchup is apparent proof of that maxim, ranking consistently among top brands in Harris Interactive’s EquiTrend...
View ArticleWhat Online Consumers Want: A Personalized Experience
Consumers both want and expect online merchants to provide personalized experiences and product recommendations based on shopping behavior, according to a MyBuys/e-tailing group survey of 1,345 online...
View ArticleTop 50 US Web Rankings Issued for May, Google No. 1 for Second Time
For only the second time, Google Sites edged out Yahoo Sites among US web properties in May, after finally having overtaken Yahoo to take the top spot in April, according to a comScore Media Metrix...
View ArticleTop 10 Mobile Phone Websites – May 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleConsumer Confidence Index Declines to Fifth-Lowest Level
The Conference Board Consumer Confidence Index, which had declined in May, declined even further in June and now stands at 50.4 (1985=100), down from a revised 58.1 in May, the Conference Board...
View ArticleLegal Newsletters Dominate Newsletter Categories in 2008
With 1,211 titles, up from 1,125 in 2007, the Legal category has more newsletters than any other in 2008, according to the newly released 2008 edition of the Oxbridge Directory of Newsletters, which...
View ArticleVideo, Social Networking to Fuel Sixfold Increase in Global IP Traffic by 2012
Global IP Traffic is expected to reach more than half a zettabyte* in 2012, increasing by a factor of six from 2007 to 2012, according to Cisco, which said the growth would be driven by online video...
View ArticleInteractive Media Advertising Growth on Major Upswing
Interactive media’s share of worldwide advertising expenditures is expected to hit 15% in 2009, almost double from four years ago, and will remain the main source of growth as ad spending in...
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